{
  "notice": "Best effort, not a guarantee. Every field is read from a public profile or portfolio on the date shown in sources, and it can be out of date, incomplete or wrong — published rates especially, since they are starting prices that change with usage rights, turnaround and scope. Nothing here is an offer or a quote. Confirm price, availability and terms with the creator before relying on them.",
  "creator": {
    "id": "callumcarver",
    "url": "https://ugccreatordatabase.com/creators/callumcarver",
    "display_name": "Callum Carver",
    "handle": "callumcarver",
    "avatar_url": "https://ugccreatordatabase.com/avatars/callumcarver.webp?v=muoywso5",
    "primary_platform": "tiktok",
    "platforms": {
      "tiktok": {
        "username": "callumcarver",
        "followers": null,
        "url": "https://www.tiktok.com/@callumcarver"
      },
      "instagram": {
        "username": "itscallumcarver",
        "followers": null,
        "url": "https://www.instagram.com/itscallumcarver/"
      },
      "youtube": {
        "username": "UC5lAdzdRAiktBcmVG2WwaVw",
        "followers": null,
        "url": "https://www.youtube.com/@UC5lAdzdRAiktBcmVG2WwaVw"
      }
    },
    "followers": 0,
    "bio": "Personal finance, self-development and entrepreneurship content creator and UGC producer for Gen Z, running an influencer marketing agency.",
    "niches": [
      "finance",
      "education",
      "b2b",
      "lifestyle"
    ],
    "content_styles": [
      "talking-head",
      "voiceover"
    ],
    "location": {
      "country": null,
      "country_name": null,
      "region": null,
      "city": null
    },
    "languages": [
      "en"
    ],
    "demographics": {
      "age_range": null,
      "gender": null,
      "persona_tags": [
        "gen-z"
      ],
      "heritage": [],
      "note": "Self-stated in the creator's own bio or portfolio; never inferred."
    },
    "portfolio": {
      "url": "https://callumsmediakit.carrd.co",
      "type": "carrd"
    },
    "links": [
      {
        "url": "https://callumsmediakit.carrd.co",
        "label": "callumsmediakit.carrd.co"
      },
      {
        "url": "https://www.linkedin.com/in/callum-carver-3392b7217/",
        "label": "linkedin.com"
      },
      {
        "url": "https://www.youtube.com/channel/UC5lAdzdRAiktBcmVG2WwaVw",
        "label": "youtube.com"
      },
      {
        "url": "https://thekaizen.co/",
        "label": "thekaizen.co"
      }
    ],
    "rate_usd": null,
    "rate_card": null,
    "past_brands": [],
    "contact": {
      "email": null,
      "contact_url": "https://callumsmediakit.carrd.co"
    },
    "last_active_at": null,
    "updated_at": "2026-10-01T03:21:45.509Z",
    "sources": [
      {
        "url": "https://callumsmediakit.carrd.co/",
        "source": "prospect-search",
        "observed_at": "2026-09-30T23:14:03.144373Z"
      }
    ]
  }
}