{
  "notice": "Best effort, not a guarantee. Every field is read from a public profile or portfolio on the date shown in sources, and it can be out of date, incomplete or wrong — published rates especially, since they are starting prices that change with usage rights, turnaround and scope. Nothing here is an offer or a quote. Confirm price, availability and terms with the creator before relying on them.",
  "creator": {
    "id": "sterlingrawson",
    "url": "https://ugccreatordatabase.com/creators/sterlingrawson",
    "display_name": "Sterling Rawson",
    "handle": "sterlingrawson",
    "avatar_url": "https://ugccreatordatabase.com/avatars/sterlingrawson.webp?v=muoyxko7",
    "primary_platform": "tiktok",
    "platforms": {
      "tiktok": {
        "username": "sterlingrawson",
        "followers": null,
        "url": "https://www.tiktok.com/@sterlingrawson"
      },
      "instagram": {
        "username": "_sterlingrawson",
        "followers": null,
        "url": "https://www.instagram.com/_sterlingrawson/"
      }
    },
    "followers": 0,
    "bio": "UGC creator based on Gold Coast, Australia specializing in lifestyle, health, fitness, accommodation and travel content for brands including product photography and organic UGC shots.",
    "niches": [
      "fitness",
      "wellness",
      "lifestyle",
      "travel",
      "tech"
    ],
    "content_styles": [
      "talking-head",
      "product-demo",
      "testimonial",
      "before-after"
    ],
    "location": {
      "country": "AU",
      "country_name": "Australia",
      "region": "Queensland",
      "city": "Gold Coast"
    },
    "languages": [
      "en"
    ],
    "demographics": {
      "age_range": "45-54",
      "gender": "male",
      "persona_tags": [
        "dad",
        "athlete",
        "over-40"
      ],
      "heritage": [],
      "note": "Self-stated in the creator's own bio or portfolio; never inferred."
    },
    "portfolio": {
      "url": "https://sterlingrawsonugc.my.canva.site",
      "type": "canva"
    },
    "links": [],
    "rate_usd": {
      "min": 279,
      "max": 627,
      "source": "converted",
      "converted_from": "AUD",
      "note": "Published by the creator in AUD and converted to USD at a recent reference rate. Confirm before booking."
    },
    "rate_card": [
      {
        "usd": 279,
        "amount": 400,
        "currency": "AUD",
        "deliverable": "1 video"
      },
      {
        "usd": 627,
        "amount": 900,
        "currency": "AUD",
        "deliverable": "3 videos"
      },
      {
        "usd": 958,
        "amount": 1375,
        "currency": "AUD",
        "deliverable": "5 videos"
      },
      {
        "usd": 627,
        "notes": "ad package",
        "amount": 900,
        "currency": "AUD",
        "deliverable": "1 video - 2 extra hooks"
      },
      {
        "usd": 906,
        "notes": "ad package",
        "amount": 1300,
        "currency": "AUD",
        "deliverable": "2 videos - 3 extra hooks"
      },
      {
        "usd": 1010,
        "notes": "ad package",
        "amount": 1450,
        "currency": "AUD",
        "deliverable": "3 videos - 3 extra hooks"
      },
      {
        "usd": 139,
        "notes": "50% of base rate",
        "amount": 200,
        "currency": "AUD",
        "deliverable": "Raw assets - base rate"
      },
      {
        "usd": 70,
        "amount": 100,
        "currency": "AUD",
        "deliverable": "1 additional hook or CTA"
      },
      {
        "usd": 139,
        "amount": 200,
        "currency": "AUD",
        "deliverable": "2 additional hooks or CTA"
      },
      {
        "usd": 174,
        "amount": 250,
        "currency": "AUD",
        "deliverable": "3 additional hooks or CTA"
      },
      {
        "usd": 139,
        "amount": 200,
        "currency": "AUD",
        "deliverable": "Usage rights (1 month)"
      },
      {
        "usd": 279,
        "amount": 400,
        "currency": "AUD",
        "deliverable": "Usage rights (3 months)"
      }
    ],
    "past_brands": [
      "2XU"
    ],
    "contact": {
      "email": "sterlingrawson.ugc@gmail.com",
      "contact_url": "https://sterlingrawsonugc.my.canva.site"
    },
    "last_active_at": null,
    "updated_at": "2026-10-01T03:22:21.799Z",
    "sources": [
      {
        "url": "https://sterlingrawsonugc.my.canva.site",
        "source": "prospect-search",
        "observed_at": "2026-09-30T23:14:03.144373Z"
      }
    ]
  }
}